All men are created equal. While this may ring true in the political realm of society, it is far from true when it comes to the physiology and care of men’s skin. Men, just like women, deal with issues like aging, pigmentation, sensitivity, and acne. However, just as there are keen differences between the skin conditions of men and women, every man’s skin is as unique as his fingerprint. His skin health is shaped not only by his genes, but also by his lifestyle choices. A 20-year-old surfer’s skin is different than a 50-year-old businessman’s skin- and will require different targeted products.